Creative Blog

What’s In Your Inbox?

We have heard of people who strive for ‘Zero Inbox’, that mythical status where all emails are filed, replied to, sorted and resolved. It reminds us of Neverland, more than a goal – since we tend to share our email address(es) with all sorts of trade associations, think tanks and clients, not to mention retail …

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Be Strategic In How You Spend Your Time – Back Office Solutions for Economic Developers

One of our New Year goals for 2019 is to be more strategic in how we spend our time. The books Essentialism by Greg McKeown and When by Daniel Pink influenced us. Like many of you, we are confronted with new opportunities each day which take us away from our originally-intended To Do list. Some …

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Turn Your 1 Shell Building into 3 Company Locations

Shell buildings are an economic development marketing tool intended to attract prospects. Wilson County, NC lands 1-2 companies for every shell building PLUS the company that buys the shell. So, if your EDO leadership is on the fence about investing in product development, show them the success Wilson County has had and the ROI may …

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What’s Your Sign?

If placemaking is the current theme for tourism, talent, and economic development, then wayfinding – or even wayshowing – is the language of expression for visitors and residents alike. From its roots in ‘Welcome to Pleasantville’  monument signage at the town limits , wayfinding has blossomed to an important tool for creating impressions and expressing …

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Volunteering helps the cause, and it can help you, too

One of the great ironies of life is this: He or she who serves almost always benefits more than he or she who is served. –Gordon B. Hinckley Recent research confirms the personal benefits of volunteering and many public and private schools are now including community service in graduation requirements. Volunteering time and talent creates connection to …

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Favorite Podcasts for Economic Developers

Economic developers are the ultimate generalists. They keep up with global trends and local land use. They dabble in policy analysis, take media calls on civic priorities, and evaluate costs and benefits for their community. Of course, all this leaves little time for formal professional development, reading industry journals and keeping up with the local, …

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Measuring Value and Impacts to Advance Your Community’s Agenda

Community economic development strategies and priorities are really choices, communities expressing hopes and values through tactics and resource allocation for economic development. In times of competing priorities and multiple stakeholder perspectives it is more important than ever to articulate value in terms that are meaningful to the audience. When economic developers want to communicate value …

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Is Your Site Ready?

Is your site ready? That was the topic at the NCEDA Networking Lunch on last month. Crystal Morphis moderated a panel discussion focused on site readiness, specifically the three programs in North Carolina to qualify and certify industrial sites. The panel included John Geib, Director of Economic Development with Duke Energy, and Austin Rouse, Research …

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What Makes a Community Great

What are the key ingredients to success? We noodle around this topic often in our work. Economic developers strive to make their communities better, but what does better look like and how do you get there? What makes one place special? What makes a community great? We recently read The Global Investor’s Perspective on True …

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Metrics:Does your measuring stick stand up?

How do you measure success? The old stand-by measuring sticks of job creation and capital investment sentiment do not measure up. Boards, elected officials, and economic developers are talking metrics-what are you saying? We measured job creation and capital investment when we were industrial recruits, but now we are economic developers-so what makes sense? EDO’s …

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