Penny Whiteheart



Penny Whiteheart, Senior Consultant, is Creative EDC’s enlightened change catalyst bringing unique solutions to economic development challenges. Penny joined Creative Economic Development Consulting, LLC in 2016.  She develops out-of-the box strategies, leads economic impact analysis, and provides expert facilitation support for CEDC’s clients and internal projects.  Penny authors many of the firms blogs, including the most popular, and research papers. With more than 30 years of experience in economic development, she brings experience in regional innovation and cluster strategies, talent attraction and workforce development, marketing, and international trade.

Penny’s background includes promoting and managing Foreign Trade Zones, regional and state-wide cluster development, strategic planning, talent recruitment and development, and demographic and economic analysis. She is a frequent speaker on regional economic trends and strategy, international trade, and aerospace and advanced manufacturing clusters.

Penny has spent more than 20 years in strategic leadership for regional economic development.  She has managed programs for communications and media, business development, and marketing as well as administration and program evaluation.  Areas of interest include connecting higher education and economic assets; international trade strategies; and place making and branding. She currently serves as Executive Vice President of the Piedmont Triad Partnership in Greensboro, NC.

Prior to working in a regional approach, Penny was research manager and vice president of economic development in a local economic development program where she experienced the passion that drives cities and counties to advance economic prospects for their companies and residents.