Rolesville, NC will be an attractive location to companies seeking skilled, educated, and talented people. Talent is driving business location decisions and talent is Rolesville number one asset. The town engaged O’Brien Atkins to complete a small area plan that includes land that would be ideal for business development. Creative EDC supported the project with a market assessment to determine the types of businesses that would find Rolesville attractive. The assessment found that the town has a fast-growing population of young, educated, and skilled people. The development of a commercial growth corridor will provide space for technology and life sciences companies seeking to leverage local and regional talent.