The mission statement validated in the strategic plan for Onward NRV, the economic development organization for the New River Valley region in Virginia, is: “Attracting and retaining world-class jobs, investment, and talent to the New River Valley by marketing the region as a premier destination to live and do business.” The strategic plan has four goals related to cluster competitiveness, talent, regional branding, and growing the organization. Target clusters are advanced manufacturing, information technology, food and beverage processing, and unmanned systems. Creative EDC facilitated a strategic planning process that included a SWOT Analysis, research, engagement, product assessment, and leveraging partnerships. The resulting strategic plan is focused on the core mission of the organization. It includes implementation priorities and five-year metrics. The strategic plan was used by the organization in a successful fundraising campaign to support implementation.
In 2019, Creative EDC completed a compensation and benefits study for Onward NRV to use in budget planning and staff retention.