Billye Carter

Paint a Redevelopment Picture with Numbers: A new co-working space anchors a small downtown

Downtown Wake Forest, NC is historic and charming featuring many shops and restaurants. One thing it does not yet have is a major employer. When Jason Cannon, President of Wake Forest’s Business and Industry Partnership (BIP), learned that a local operator of co-working spaces had plans to convert a downtown warehouse into co-working and event …

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It’s not just a tagline – “SBTDC: Your Business. Better.”

One of the more interesting projects Creative EDC worked on this year was an update to the North Carolina Small Business and Technology Development Center (SBTDC) strategic plan. Interesting, in part, because of the timing.  Small Business Development Centers (SBDC) have been, and continue to be, at the forefront of the economic recovery effort. During …

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How does your project MEASURE UP?

Now more than ever before, communities are looking for growth in economic activity to “get back to normal’.  Opportunities for new investment and jobs often means developing a clear communications strategy to brief local and state government partners on the potential for the project, or even to advocate for public investments or actions to support …

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Summer of YES

It is hard to imagine in our lifetimes a summer more anticipated and full of promise than the summer of 2021. Opportunity and possibility are everywhere we look, especially when compared to last year when the world seemed so closed and unpredictable. Books may be a part of your plans for a sweet summer or …

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The Secret Sauce to a Long Career in Economic Development – Advice from the Best

What is the key to staying in the same position, in the same community for a long time and continuing to be successful? In a profession of musical chairs, what’s the secret sauce to longevity? We asked six economic developers who have been in the same position in the same community for more than 20 …

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EDOs are Updating Strategic Plans to Carpe Diem

Disruption in the economy, changing marketing and communications strategies, and growing/declining sectors make this a good time to update your strategic plan. Which sectors should I focus on? What marketing strategies are best now? What’s the best way to help small businesses recover? These are a few of the questions our clients have been asking. …

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Ever wish you had a back office to tackle your to-do list?

Creative EDC has a Back Office Suite of Services for EDOs that allows you to stay focused on the important tasks each day. We developed the back office to support research requests, surveys, reporting, content development, and other short-term projects. Maybe you’ve thought about hiring a part-timer/freelancer but hesitated because you would have to spend …

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2021 North Carolina Economic Development Salary Survey

Ensuring your economic development organization has a competitive pay and benefits structure is critical to recruiting and retaining talented people. With 38% reporting retirement plans within the next 10 years, it’s more important than ever for economic development organizations (EDOs) to evaluate compensation structure to recruit future talent and keep the pipeline strong. This survey, …

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WEDN 2021 Virtual Meeting Series

Leadership, inclusiveness, entrepreneurship, marketing, and women’s employment trends were the topics of this year’s Learn and Lead Forum. We learned how to be better leaders in our organizations, communities, and profession while connecting with colleagues across the southeast. This year, WEDN was four lunch and learn virtual meetings. Dr. Karen Dyer kicked off the meeting …

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7 Tips for Virtual Job Interviews

The dos and don’ts for virtual job interviews can be applied to most important virtual meetings. We compiled the list after having supported two recent executive searches for county-level EDOs (Vance and Chatham Counties, NC).  Virtual interviews became common place due to the pandemic, but they are here to stay for at least the early …

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Turning Plain Dirt into a Real Asset: ElectriCities Smart Sites Certification Program

Site certification works. In order to attract new development, communities have to prepare for it; site certification tools turn ‘dirt’ into real assets.  Certification shows that project work can begin and removes a lot of risk and uncertainty. Having a certified, ‘shovel ready’ site includes environmental assessments, infrastructure details, site planning, and documents that other …

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A Career in Economic Development is One Way to Positively Impact Your Community – an MPA Student explores a career path in economic development

Creative EDC Intern Rylee Govoreau explores economic development with three professionals at different stages in their careers. Pass this along to a young person you know who may be interested in a career in economic development. As with every other industry, economic development is facing the silver tsunami. We should all be proactive in recruiting bright young people to our field. ~ …

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