Heather Beard began her economic development career at the county level and has since worked in many capacities at the county and regional levels. She joined the Creative EDC team in 2012 as Research Analyst supporting the firm’s work in strategic planning, product development, and site selection.
Heather’s experience includes marketing (domestic and international), recruitment, business retention and expansion, and product development. This broad background ensures that Heather’s research and analysis is practical and developed with implementation in mind.
Heather Beard began her economic development career as Vice President of Sales and Marketing for the Rockingham County Partnership for Economic and Tourism Development. Over a period of two years, Heather helped to create approximately 1,500 new jobs and $101M of new investment for Rockingham County.
Gaining valuable finance, real estate, and economic development experience prepared her for the role as Vice President of New Business Development and Marketing for the Community Development Foundation in Tupelo/Lee County. While in Tupelo, Heather was responsible for business and industry recruitment and marketing and promotion of the Wellspring project mega-site, which was selected by Toyota in 2007 for a new manufacturing assembly plant.
Returning to North Carolina in 2006, Heather joined the Piedmont Triad Partnership as Vice President of Client Development. She was responsible for marketing and promoting the 12-county Piedmont Triad region domestically and internationally to attract new business investment and job creation.
From 2009 to 2011 Heather served as the Executive Director for Duplin County, a rural community located in southeastern North Carolina. While there her main focus was on product development. She worked diligently with the state Certified Sites Program and developed one of the state’s best large rail served sites according to McCallum Sweeney Consulting. During this time the county benefited from the creation of 256 new jobs and capital investment totaling $38.4M. A graduate of the Economic Development Institute, Mrs. Beard holds a B.S. in Business Administration from the University of North Carolina at Greensboro.