Crystal Morphis, CEcD, LEED Green Associate



Crystal Morphis formed Creative Economic Development Consulting, LLC in 2012. She built a firm that has become the “go-to” economic development consulting firm while maintaining her commitment to pay-it-forward. She is firm’s “bright idea generator.”

Crystal’s experience is as a practitioner and consultant. She has expertise in product development, strategic planning, best practices analyses, economic impact studies, existing business retention and expansion programs and site selection. Crystal has consulted across the Southeast U.S. with companies and EDOs.

Examples of the firm’s entrepreneurial culture can be found in its four proprietary programs. In 2013, Creative EDC launched a web-based site assessment tool, www.creativesiteassessment.com. It helps economic developers assess potential business development sites through an independent ranking and prioritization system. In 2015, the firm purchased the nationally-recognized Certified Entrepreneurial Community® program from AdvantgeWest and re-launched. In 2017, we launched the Certified Industrial Buildings Program. The first back office for economic developers, C-BOSS was launched in 2018.

Crystal was a managing partner in Sanford Holshouser Economic Development Consulting for 10 years. While with Sanford Holshouser, she was involved in the firm’s economic development and site location consulting practice. Prior to joining Sanford Holshouser, Crystal served as the president, and previously vice president, of Surry County Economic Development Partnership, NC.

Crystal earned a Bachelor of Arts, major in economics, from Salem College and a Master of Science, major in economics, from the University of North Carolina at Charlotte. In 2005, Crystal earned the designation of Certified Economic Developer (CEcD). Crystal is a regular instructor at the IEDC-accredited Basic Economic Development Courses at UNC-Chapel Hill and Georgia Tech. She has been a North Carolina licensed broker since 2000 and a LEED Green Associate since 2013. Crystal has authored articles for IEDC’s Economic Development Journal and Community Development and is a sought-after speaker on a wide range of economic development topics.