Craven County, NC Marketing Plan



The Craven 100 Alliance and Craven County Economic Development worked in partnership to create a marketing plan that will recruit new business and retain and grow existing businesses. They engaged Creative EDC to develop a marketing plan that addresses Craven County’s many target audiences. The marketing plan includes recommendations for materials, communications, website enhancements, social media, and targeted recruitment. The effectiveness of the marketing plan will be determined through measurements we recommend tracking over time.