Craft Beer Feasibility Study for Haw River, NC



Haw River, NC asked the team of Creative EDC and Applied Marketing to determine whether it is feasible to attract and develop a craft beer cluster. The craft beer industry has had remarkable growth in the U.S. Many small towns have benefited from niche breweries becoming destination locations. Haw River desires to kick-start downtown revitalization with retail, restaurants, and a local craft brewery. The consulting team researched trends in the craft beer industry, performed a market analysis, benchmarked Haw River with similar towns with craft breweries, and determined if the industry could be attracted to Haw River. The town board is now implementing our recommendations on how to become more attractive to the craft beer industry.