The Creative Team

Founder and CEO

Crystal Morphis, CEcD, LEED Green Associate

Crystal has almost 20 years direct experience in economic development, seven years at the county level and ten as managing partner in another consulting practice. Crystal’s experience includes strategic planning, product development, best practices analyses, entrepreneurship, existing business retention and expansion programs, and site selection. Crystal has consulted across the southeastern United States with companies and EDO’s.

Sr. Consultant

Penny Whiteheart

Penny Whiteheart, Sr. Consultant, joined Creative Economic Development Consulting, LLC in 2016. She provides strategy, research, and facilitation support for CEDC’s clients and internal programs. With more than 25 years of experience in economic development, she brings experience in regional innovation and cluster strategies, marketing and international trade.

Research Analyst

Heather Beard

Heather Beard began her economic development career at the county level and has since worked in many capacities at the county and regional levels. She joined the Creative EDC team in 2012 as Research Analyst supporting the firm’s work in strategic planning, product development, and site selection.

Technology & Marketing Specialist

Billye Carter

Billye Carter, Technology & Marketing Specialist, leads Creative EDC’s social media services. Billye manages Creative EDC’s marketing, social media, database management, all outreach, and technology. Creative EDC began offering social media services on an ongoing basis to EDOs in 2014.

Office Assistant

Madeline Morphis

Madeline Morphis joined the Creative Team in 2014 as office assistant. She sparks ideas and inspires us to keep re-imagining what our cardboard box can be.


Robert F. Comer, Captain, US Navy (Ret.)

Bob Comer was instrumental in the formation of Creative EDC. Bob retired in 2015, but he continues to inspire our work. His positive attitude, generous spirit, and attention to customer service shaped the firm’s philosophy and will always influence our work.

Creative Economic Development Consulting